Small Business Marketing Fit For Central Valley Enterprise
Whether you want to do it yourself, or need someone to take it off your hands, we can set you up for success.
- Appearing in Google Search & ChatGPT/AI Search Results (SEO/AIO/GEO)
- Website Design & Build
- Social Media Setup & Content
- News Media Publicity & Representation (PR)
- Marketing & Brand Content Writing
- Expertise Positioning & Content Marketing
- AI Integration
Hi! I’m Vikaas Shanker, a content specialist, social media director, fractional CMO, and former award-winning journalist. I specialize in the growth and success of small businesses, government agencies, and nonprofits in Fresno County and the Central Valley of California through integrated marketing.
My approach combines an attention-driven strategic foundation with creative concepts. I use my background as an engineering major, investigative news and feature reporter, and marketing content and social media director to provide the solutions others can’t. And in this age of homogenous AI and automation marketing, originality is how you set yourself apart and get seen.
No worries, I’ve got you!
Or, email Vikaas: vshanker @ shankermedia (dot) com.
Leveling Up Your Visibility & Attracting More Business Doesn’t Have to Be Hard
Let Me Take Care of It!
Setting Up Your Marketing Ops
Building Your Tech Stack & Processes for Do-It-Yourself Marketing
Today’s AI and automation tech gives small businesses more marketing capabilities without hiring an agency. All you need is someone who can set it up to align with your business.
I evaluate your current efforts, strategize the right marketing direction for your organization’s goals, and develop the tools, SOPs, and brand assets so you can save costs by keeping your marketing in-house.
Public Relations & Media
Pitching, Monitoring & Crisis Management
The key to a successful media pitch is the newsworthiness of your content. Who better to find and share that winning angle than a former member of the media?
I have cultivated relationships with local media and have the perspective of a storyteller, crafting angles, media kits, and contributed pieces that build authority and trust in your brand. I also offer crisis prep and media training to keep you confident when stakes are high.
Social Media Management
Social Content Strategy & Creation
Social media algorithms, today, reward content that elevates conversations over conversions. Your social media strategy should focus on that.
Let’s start with a social media audit, then move into developing your brand’s voice on social media, identifying effective content pillars, and producing SOPs that turn your social media management seamless—from strategy to execution for your brand’s awareness and remarkability.
Media Buying & Content Marketing
Google/YouTube/Meta Ad Buys, Brand Voice & Expertise-Building Content Generation
If you want to stand over your competitors’ flood of AI content, your brand’s messaging and content should rely on a foundational strategy, followed by exceptional execution.
I’ll build an editorial engine and media buying strategy built on research: topic clusters, strategic briefs, and long-form pieces that capture demand and create it. We’ll repurpose winners into emails, socials, sales assets, and keyword-winning ads on Google, YouTube, and social media. We’ll measure performance and adjust so your content gets stronger every month.
Copywriting & Editing
Reports, Blogs, Social Media, Email Campaigns, Text Campaigns, & Anything With Words
Copywriting and editing are an art AND a science when you can see the mathematics and physics underlying brand copywriting.
I can craft clear, conversion-ready words for your website, landing page, ad, email marketing, and print materials including reports, event booklets, and flyers. As a wordsmith extraordinaire, I will dive into the lexicon of your target audience and write content that connects with them in the way that you want and need. I blend customer research with proven frameworks so every character and word removes friction while adding credibility.
Inbound Marketing
SEO, Generative AI/LLM Search & Website Optimization
SEO and AIO/GEO aren’t about link building, clicks, or keyword obsessions anymore. It’s about how well you can authoritatively tell your story.
I evaluate your current efforts, strategize the right content framework and web design for your organization’s goals, while optimizing your website with technical fixes. Increase your search engine visibility and see your listing pop up on Google’s maps, all behind the experience of a Central Valley SEO strategist and former award-winning journalist.
How We Can Work Together
1. Intro & Identity
We will discuss your vision, brand, key goals, and budget. This includes what media and levels of visibility make sense with your organization’s future success and current situation: from creating a logo and designing a website to printed reports to PR and media buys. But if your needs call for just one deliverable, I’m on that too!
2. Ideation & Strategy
Based on our conversation, I’ll develop a full-scale strategy for your needs that includes action for the short term and positioning for the long term.
3. Alignment & Planning
We’ll meet a second time to ensure that the strategy aligns with your needs, and then settle on a plan to boost your visibility.
4. Implementation & Campaigning
I’ll build your marketing ops, create your customer outreach piece, pitch your story to media, create your website, or launch your campaign—whatever you need. You will receive regular updates on our wins and retrospectives on what we need to change during the campaign.
5. Reporting & Evaluation
After our project or campaign concludes, or during specific benchmarks we set, you’ll receive full reports that compare our results to our expectations. We’ll ultimately evaluate how your organization’s visibility, sales, or profit has increased as a result of our efforts.
What Clients Say
★★★★★
“Over the course of several years, Vikaas consistently delivered high-quality graphics, captions, and campaigns that communicated complex public information in a clear and engaging way. His ability to problem-solve and ensure timely, accurate messaging was an asset to our outreach efforts. Importantly, Vikaas was able to tailor content to meet our niche need of creating community awareness around stormwater pollution prevention, which is a specialized and often challenging subject to communicate effectively. … I believe Vikaas will bring the same level of creativity, professionalism, and follow-through to future clients. He would be a valuable partner for any organization seeking to strengthen its communications and public engagement through social media.”
Jared Shuman, PE, MBA
Former Environmental Resources Manager
Fresno Metropolitan Flood Control District